I have partnered with Dianna Amorde and Leslie Mock to bring you Essence of Your Business workshops. Please visit www.essenceofyourbusiness.com to find out about upcoming dates and topics..

PAST WORKSHOPS

Create A Look You Love!

An Interactive, Hands-On Workshop for Small Business Owners

In our 24/7 media-savvy culture, identity and image are more important than ever. Standing apart from your competition and ensuring that your print/online “look” truly capture who you are now is essential! Join us in a supportive, small group setting and learn everything you need to know to create an identity you will love. A fun, insightful, interactive, hands-on workshop led by art director/graphic designer and Highwire Creative owner Bella Guzmán.

Are you thinking about a new business idea and would like to learn more about how to create a visual identity that represents your business?

Are you ready to re-design or re-create a logo and identity that represents the real you?

Would you like to learn how to partner with a graphic designer to communicate your ideas and create a look you love?

This interactive workshop is the first step of the creative process. You will learn:
• Why your logo and identity are so important and key to your success!
• About the elements of logo design and color theory and how to apply that to your own logo and identity
• How to uncover your true design aesthetic, typography style and color preferences with hands-on activities and collaboration in a small group setting

Plan to walk away with a vision board fine tuned to your specific ideas, as well as a creative brief to help guide the visual look and feel of your new or existing business.

Clarification: you will not necessarily leave with a completed “logo” but you will be prepared to meet with a designer and give clear, concrete direction on your logo design. This should significantly cut down on the graphic designer’s time, as well.